It’s a fantastic time to be in the world of MedTech – opportunities are flourishing, new investors are entering the arena, and the masses are taking note of new tech and tools. This is your time to shine.
Naturally, this starts with attending professional networking events that bring investors and healthcare professionals together from all over the world. By making time for such exclusive health conferences and summits, you get to interact with new people and talk about your start-up. This may eventually lead to new deals and perhaps, funding!
Yet, we know that walking up to people and pitching your ideas can be pretty nerve-racking. That is why we recommend that you always have a pitch ready for such situations. In this blog, we will share a few dos and don’ts so that you can put your best foot forward with “pitch-perfect” pitches at upcoming healthcare events in cities such as Dubai and Las Vegas. Read on:
DO this at health conferences:
- Have a 30-40 second elevator pitch that’s well-rehearsed, succinct, and accurately describes what your start-up does.
- Bring out the numbers! Mention revenue sources, stress on tertiary areas that may help double profits, underline why your target audience will like your product more than that of the competitor’s, and throw in future projections.
- Highlight trends that may drive your solution’s popularity in the healthcare, fitness, or wellness market.
- Investors visit a lot of health conferences that have a lot of entrepreneurs pitching products to them. One such conference is the Health 2.0 Conference among many others that provide a global platform to pitch your product or service to the VCs and angel investors. Set yourself apart from the rest by laying out how much money and resources you’ll actually need and what you exactly intend to do with it. This way, the investor will know that you are pretty serious about bringing your idea to fruition.
- Do take some time out to understand the person you are pitching to at post COVID healthcare conferences in 2022. Ask them about their prior investments and what made them choose the projects they are now associated with. This will give you valuable info to tweak your pitch according to the business interests of the investor.
- Do make sure that you are not doing all the talking! Ask investors and VCs questions and be an active listener.
- Before you attend a health conference or summit, look up the investors who have registered for the same. Note down the fields they are interested in. By doing so, you will be able to identify the bigshots and prepare exclusive pitches!
DON’T do this at health conferences:
- Don’t go on and on about what your product or service can do for your target market. Investors may not take you seriously if you sound too “salesy.” If you are able to give a live demo of your product, that would be great!
- Don’t hide obvious issues and risks that your solution may be prone to. A skilled investor will bring them up if you don’t. When you address problem areas and how you intend to tackle them, potential investors will know that you are transparent and have done your homework.
- Don’t be intimidated if you can’t answer all their questions at health conferences and forums. You will find answers only if you keep putting yourself out there! Embrace learning as an essential part of becoming a successful entrepreneur.
- You may love all the technical details, but don’t trail off with them! This may bore the listener.
- Don’t take it personally or get defensive if investors pinpoint holes in your ideas. That said, it’s important to stand your ground and accept feedback as a leader. This exchange may later prove to be invaluable in getting your solution ready for the market.
- When you attend healthcare events in Dubai next year, don’t stick to your script rigidly. Many entrepreneurs are often tempted to finish their pitch as quickly as possible before they take up any comments or questions. However, one-on-one exchanges don’t work like that.
- Don’t ramble or have a lot of fluff in your pitch. More importantly, don’t lie about the potential of your start-up idea. Veteran investors will catch your bluff immediately. In addition to this, anything that causes confusion is a big no-no!
- Don’t forget to leave your business card when you bid farewell! Investors should be able to contact you or request a meeting later on in the evening.
- Lastly, try not to short-change what you do in an effort to sound humble at health and MedTech conferences. Investors love entrepreneurs who are passionate and enthusiastic about their ideas. They need to know that you are in it for the long haul. So, steer clear from underselling yourself or your team.
Keep these points in mind while refining and creating a brand new pitch for post COVID healthcare conferences in 2022. By doing so, you will be able to make sure that you leave a lasting impression on the people you meet!